How Witchcraft Became A Brand

From Saint Michaels Ministry: As statistical studies continue to indicate that Millennials are leaving Christianity, it would seem that they are not embracing atheism, but rather some are turning to other potentially dangerous spiritual paths. 


How Witchcraft Became A Brand

It’s a spirituality, it’s an aesthetic, and it’s more popular than ever.

By Corin Faife
BuzzFeed Contributor | July 26, 2017 | Excerpted from Buzz Feed


There are many simple rituals practised in the house that Katie Karpetz shares with her husband in Edmonton, Alberta, from yoga to herbalism to candle magic. In the morning, she often waits for inspiration to strike before posting a photo or found image to her Instagram feed, and the mood captured will go on to determine her activities for the day.

Running her online store, The Witchery, from her home is a mixture Continue reading

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Season of the Witch

From Saint Michaels Ministry: As statistical studies continue to indicate that Millennials are leaving Christianity, it would seem that they are not embracing atheism, but rather turning to a potentially dangerous spiritual path. 


Season of the Witch

By Michelle Goldberg, NYT Op-Ed Columinist | NOV. 3, 2017
Excerpted from the New York Times


On a Wednesday evening last week, I sat in on a class called “Witchcraft 101: Curses, Hexes and Jinxes,” at Catland, a fashionable occult boutique in Bushwick, Brooklyn. More than a dozen people, most of them young women, sat in folding chairs in the store’s black-walled event space. The instructor was one of Catland’s co-owners, Dakota Bracciale, a charismatic, foul-mouthed 28-year-old Continue reading