How Witchcraft Became A Brand

From Saint Michaels Ministry: As statistical studies continue to indicate that Millennials are leaving Christianity, it would seem that they are not embracing atheism, but rather some are turning to other potentially dangerous spiritual paths. 


How Witchcraft Became A Brand

It’s a spirituality, it’s an aesthetic, and it’s more popular than ever.

By Corin Faife
BuzzFeed Contributor | July 26, 2017 | Excerpted from Buzz Feed


There are many simple rituals practised in the house that Katie Karpetz shares with her husband in Edmonton, Alberta, from yoga to herbalism to candle magic. In the morning, she often waits for inspiration to strike before posting a photo or found image to her Instagram feed, and the mood captured will go on to determine her activities for the day.

Running her online store, The Witchery, from her home is a mixture Continue reading

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